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This privacy policy explains how we will use any personal information which we collect about you when you use this website or correspond with us.


“We”, “our”, or “us” means Living Architecture LLP, a UK registered company.  We are the “controller” of, and responsible for, the personal data you provide to us when using our website, contacting us and/ or making a booking to stay in our accommodation.

Our contact details are 930 High Road, London, N12 9RT or you can email us at

As a company processing your personal data, we are regulated by the UK General Data Protection Regulation (the “UK GDPR”). This Privacy Policy is intended to keep you informed about what we do with the personal data we process. ‘Personal data’, for the purposes of the UK GDPR, means any information from which you can be directly or indirectly identified. It includes things like your name, e-mail address, address, telephone number and IP address.

First of all, we’d like to assure you that we are committed to protecting your privacy. We will endeavour to ensure that the information you provide us with is kept secure and managed in accordance with the UK GDPR.

If you are not happy with any aspect of how we collect and use your data, please let us know so we can try and resolve it for you. If we are not able to resolve your issue to your satisfaction, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (

It is important that the information we hold about you is accurate and up to date. Please let us know if your personal information changes by emailing us at


What is the purpose of this privacy policy?

This privacy policy aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide through this website when you make a booking, sign up to receive our e-newsletter, enter a ballot to be allocated dates to book or enter a competition.

This website is not intended for use by children under 18 years old.

If you are providing us with personal data relating to other members of your booking party, you warrant that you have their consent to do so.

Third-party links outside of our control

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

When you leave our website, we encourage you to read the privacy policy of every website you visit.


Personal data, or personal information, means any information about an individual from which that person can be identified, whether directly (e.g name) or indirectly (e.g. telephone number). You can find out more about personal data from the Information Commissioner’s Office.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Contact information includes your gender, name, address, email address and telephone numbers
  • Payment information includes your bank and debit/credit card information and payment history
  • Marketing information includes your email address and marketing consent preferences
  • Transaction information includes the bookings and enquiries you’ve made with us in the past, and any feedback you’ve given us
  • Technical information includes information about your device type, browser software and browsing history.
  • Aggregated information such as statistical or demographic data. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.
  • Special Categories of Personal Data We do not generally collect any “Special Categories” of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. However, you may share details of any relevant medical requirements when making your booking. This is your Health information.
  • CCTV Data In “A House for Essex”, we have security cameras to help secure certain valuable artworks. The cameras are focussed only on the artworks, doors and windows, not on the living accommodation. We alert you to these cameras at the entrance to the Accommodation.


We use different methods to collect data from and about you including:

  • Directly: You may give us your Contact, Payment, Marketing and any Health information filling in forms or by corresponding with us by post, phone, email or otherwise.
  • Indirectly:
    • Automated technologies or interactions: As you use our website, we may automatically collect Technical information about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical information about you if you visit other websites that use our cookies. Please see our cookie policy below for further details.
    • Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below:
    • Technical Data from analytics providers such as Google and advertising networks such as Facebook; and
    • Contact, Payment and Transaction information from providers of technical, payment and delivery services.


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Performance of a Contract: this means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering such a contract.
  • Our Legitimate Interest:  this means the interest of our business in conducting and managing our business to enable us to give you the best service and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
  • Comply with a legal or regulatory obligation: this means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
  • Where we have your consent to do so.


We have set out below, in a table format, a description of all the ways we use your personal data, with the legal bases we rely on to do so.



TYPE OF Information


To register you as a new customer

(a) Contact

(b) Marketing

Performance of a contract with you

To process your accommodation booking, including

(a) Management of payments, fees and charges

(b) Collecting and recovering money owed to us


(a) Contact

(b) Payment

(c) Transaction

(d) Marketing

(e ) Health information (if applicable as provided by you)

(a) Performance of a contract with you

(b) Necessary for our legitimate interests to recover debts owed to us


To manage our relationship with you which may include:

(a) Notifying you about major changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey


(a) Contact

(b) Marketing


(a) Necessary to comply with a legal obligation

(b) For our legitimate interests


To enable you to partake in a prize draw or competition


(a) Contact

(b) Marketing



(a) Performance of a contract with you

(b) Your consent to receive marketing communications or newsletters




To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)


(a) Contact

(b) Transaction

(c) Technical

(d) Aggregated


(a) Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise

(b) Necessary to comply with a legal obligation


To protect valuable assets within our Accommodation



Necessary for our legitimate business interests in protecting our property;

Contractually necessary to fulfil obligations we have to secure valuable artworks.

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences


(a) Technical

(b) Aggregated

(c) Contact

(d) Transaction



Necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy

Use of cookies or similar technologies for data analytics to improve our website and email marketing (to the extent this processes your personal data)

(a) Technical

(b) Aggregated

Your consent (see further section, Cookies, below)

To send marketing information with our suggestions and recommendations to you about services that may be of interest to you;

Sending you promotional offers;

Sending our newsletters.

(a) Contact

(b) Transaction

(c) Marketing

(d) Aggregated

(e) Technical



Your consent to electronic marketing communications;

Necessary for our legitimate interests to develop our products/services and grow our business




If you’ve opted in to receiving our newsletters, or you’ve selected “yes” when asked whether you’d like us to keep you up to date with offers and promotions, you can  stop our messages at any time by contacting us at or by “unsubscribing” using the link in the footer of the relevant email.

Where you opt out of receiving these types of emails, this will not apply to emails we sent in relation to your booking or ballot entry.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

This website uses Google Analytics cookies, and a cookie to record your cookie consent via our banner. Cookies are text files which are placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to complete statistical reports on website activity.

You can find more information on Google Analytics cookies.


We will ask your permission (consent) to place cookies and similar technologies on your device, except where these are essential for us to provide you with a service that you have requested.

There is a notice on the home page which describes how we use cookies and requests your consent to place cookies on your device.


If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. if you do this, please be aware that you may lose some of the functionality of this website.

For further information on cookies, including how to see which cookies have been set and how to manage and delete them, you can visit these third-party websites or

Please note that we may use pixels or web beacons in the emails we send you. These pixels track whether our email was delivered and/ or opened and whether links within the email were clicked. They allow us to collect information such as your IP address, browser, email client type and other similar details. We may use the information to measure the performance of our email campaigns, and for analytics. This enables us to monitor whether our audience finds our emails interesting and useful. By selecting to receive our newsletters or promotional emails, you consent to our use of this technology.  


We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

  • External Third Parties Service – such as booking system services, fulfilment and secure payment services, property maintenance and facilities
  • Providers acting as Processors based in the UK who provide IT and system services, for example our web hosting provider and email service provider.
  • Professional advisers acting as Processors or  Controllers including lawyers, bankers, auditors and insurers based in the United Kingdom and Europe who provide consultancy, financial, IT and insurance services.
  • HM Revenue & Customs, regulators and other authorities acting as Processors or Controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
  • Public authorities such as the police or customs/ immigration, if it is required by them, or as required by the law.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
  • Our employees  and contractors in pursuance of their duties

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our Processor service providers to use your personal data for their own purposes and only permit them to use your personal data in accordance with our instructions.


We do not transfer your data outside the European Economic Area (EEA).


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

However, due to the inherent insecurity of the internet, we cannot absolutely guarantee the security of your personal data.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. In some circumstances you can ask us to delete your data: see Your legal rights below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further policy to you.


Unless subject to an exemption under the data protection laws, you have the following rights with respect to your personal data:

  • The right to request a copy of the personal data which we hold about you;
  • The right to request that we correct any personal data if it is found to be inaccurate or out of date;
  • The right to request your personal data is erased where it is no longer necessary to retain such data;
  • The right to withdraw your consent to the processing at any time, where consent was the lawful basis for processing your data;
  • The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), where applicable i.e. where our processing is based on consent or is necessary for the performance of our contract with you or where we process your data by automated means);
  • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
  • The right to object to our processing of personal data, where applicable i.e. where processing is based on our legitimate interests (or in performance of a task in the public interest/exercise of official authority); direct marketing or processing for the purposes of scientific/historical research and statistics).

If you wish to exercise any of the rights set out above, please contact to Living Architecture LLP at

No fee required – with some exceptions

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable admin fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


This version was last updated in January 2023.

Please keep us informed if your personal data changes during your relationship with us. It is important that the personal data we hold about you is accurate and current.


To exercise all relevant rights, queries or complaints in relation to this policy or any other data protection matter between you and us, please in the first instance contact our Data Protection Representative at Living Architecture LLP at

If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email or at the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England, UK.


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